Babi Nunes
Creative Direction:
Duda Bom Queiroz
Copywriting & Creative Direction:
Lucas Munhoz
Project Management:
Milena Dominguez & Thays Lopes
Agency:
Bold
Art Direction & Design
Year
2024
The Google Cloud Startup Hub took place between October and December 2024 at Google’s São Paulo campus, featuring workshops, mentorship sessions, and technical talks for startup founders and technology professionals. The initiative expanded the support of Google for Startups in Brazil, including the cloud credits program of up to US$350K over two years.
I led the art direction and design of the campaign, built around the idea that not every startup needs to be a unicorn to make an impact. The visual language emphasized diversity and collaboration, using analogies with the animal kingdom.