Babi Nunes
Content / Writing
@juliamillen
@clarisleal
@laisconter
Art Direction & Design
Year
2022 - 2024
Feel is one of the pioneering Brazilian Femtechs, selected for the GB Venture innovation program of Grupo Boticário and also a participant in the acceleration program of B2Mamy Aceleradora, powered by Google for Startups. With the goal of developing solutions that promote health, pleasure and intimate self-care, Feel respects the diversity of bodies and creates natural, vegan and healthy products that meet the needs and desires of all women.
In turn, Lilit stands out as one of the first Brazilian vibrator brands, designed by women for women.
Between May 2022 and July 17, 2024, I was responsible for developing and evolving the visual identity of Feel and Lilit — with a special focus on digital channels and social media, as well as packaging design,
art direction for photoshoots, and a variety of brand assets. During this challenging period, which involved several changes in the brands, I created content for social media, directed creative campaigns, produced videos and photos, and developed packaging and other creative pieces for online and offline platforms. To address important and delicate topics in a light and engaging way, I implemented creative resources, such as simplified illustrations and animations, which captivated the audience.