Bárbara Nunes
Design,Visual Identify
Year
2025
Estúdio Janela is more than just a space for photography and filming: it is a meeting point between light, history, and creation. Located in the heart of São Paulo,
inside the iconic Condomínio Edifício Patriarca, the studio stands out as the first of its kind in the building, occupying a spacious, bright, and character-filled environment.
The name Janela (Window) carries multiple meanings — openness, perspective, passage, and light — all essential elements in both photography and the experience within the studio. To translate this essence, I developed a visual identity inspired by the sensibility of photographer Julia Pavin. The brand concept emerges from the dialogue
between complementary opposites: the classic and the contemporary, the commercial and the artistic, the feminine and the urban.
The aesthetic is guided by visual fluidity, the conscious use of natural light, and the appreciation of narratives that connect identity and expression. The result is a brand
that reflects Estúdio Janela’s contemporary, delicate, and welcoming spirit, creating a visual system that strengthens and expands its presence in São Paulo’s creative scene.