Bárbara Nunes
Graphic Design
Year
2025
Arca is a Brazilian audiovisual production company that revisits its visual identity each year — refining typography, color use, and iconography to reflect its creative evolution.
For the 2025 update, I developed a new look and feel that brought a more sophisticated and mature tone to the brand, without losing its core essence. The concept focused on creating balance: using off-white and black backgrounds as the foundation, while reserving color exclusively for icons and graphic elements.
I introduced fluid gradients, subtle 3D compositions, and a refined reinterpretation of the icon system — softer shapes, deeper and lighter tones from the existing palette, and the addition of two new complementary colors. The visual identity was completed with a new typeface, enhancing clarity and elegance across all applications.