Babi Nunes
Creative Direction:
Duda Bom Queiroz
Copywriting & Creative Direction:
Juliana Deodoro
Copywriting
Ana Clara
Project Management:
Jessica Lucena, Marina Izaac
Agency:
Bold
Art Direction & Design
Year
2024
In 2024, Google launched the AI Conversation video series to expand its narrative on artificial intelligence and position the brand as a leading voice in the marketing community. After the first season’s strong performance, the second season was localized in Portuguese to broaden its reach across Latin America.
For this new phase, I was responsible for art direction and design, leading the rebranding and visual refinement of the series. My role included creating video graphics, motion guidelines, thumbnails, and overall visual direction.
I refined the identity from Season 1, making it more minimal, clean, and modern.
The updated design featured softer color palettes, reduced elements, and new visual treatments with blur and transparency, resulting in a fresher and more contemporary look.
Published across Think with Google’s website, YouTube, and LinkedIn, the series was hosted by Ramiro Sánchez and Maia Mau, reinforcing Google’s position in the AI conversation across the region.